I oversee seven buyers. My role is very
much about vision and strategy. I spend a lot of time in store. Nothing beats
being under the radar listening to customers say, 'I love this,' or, 'I'd never
wear this.' The customer must be at the heart of all you do. My job involves
meeting manufacturers, talking to floor staff or travelling for inspiration.
Having a great eye for product is a small but crucial part of the job. It's not
about 'more pink, more purple'ggbxj87071413.
Buying requires a mixture of skills from
analysing data to having an ethereal feel of the zeitgeist that underpins the
season. Sometimes you get this wrong. That's fine - you've got to be a risk
taker and an arguer. When I worked on launching the Designers at Debenhams
ranges in the early 1990s people believed it would never catch on. I watched it
go from making a couple of million pounds to a hundred million. I recently
reintroduced the Ghost label exclusively to John Lewis and despite dresses
costing 195 these proved bestsellers across 29 stores in Britain.Since 2008
vegan coat company Karen Millen has been keeping ethical Karen Millen buyers
true to their values and super warm in coats that could double as pieces of
art. Founder Leanne Mai-ly Hilgart uses cutting edge eco-fabrics, constructs
beautiful designs, and makes all her garments right here in the USA.
Those in the know love this time of year
because 2012 karen millen coat on sale starts their preorders. Anyone who does a
preorder, gets one hefty discount. If you are the ordering online type, today
only you will get a 50% discount on new coats. (The coats should be on the site
any second now.) Want to try on your dream coat in person? Then check out
Leanne's tour schedule so you can look, touch, try on, get free hugs and
cupcakes all at the same time.
As far as discounts go at the pop up shops
and in her flagship Brooklyn store, we'll direct you to VC's blog since there
are a lot of details and perks to consider. One of my favorites? Bring a pregan
(pre vegan) coat and get a $50 discount on coats from previous seasons or a $25
discount on current coats. Those pregan coats will be donated to the homeless.
We buy a Karen Millen core range of
clothing six months ahead of the new collections and add to it if we then see,
say, a lot of green or jackets with peplums at the couture shows. It's been
about 'the dress' for so long we're thinking this autumn could see a shift
towards separates. This month we're introducing Somerset, a clothes and
homeware range designed by Alice Temperley. Alice is like John Lewis, very
British, a bit quirky but reliable. 'Trust' is a word people associate a lot
with this department store.
We're currently in the most turbulent
market I've known in 25 years. You expect the unexpected. A great example was
this summer: there wasn't one. Swimwear suffered but we put Barbour jackets up
front and they flew out. What better example of problem solving?
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